Wednesday, April 27, 2011

Brainstorming for the nuclear survival kit

The concept for my nuclear survival kit is for it to be informative.  I want to list the step of the instructions out for kit holders/possible kit holders.  I want the public to fully understand the use of the kit so if they do need to put it to use they know the proper way.  Under stress they will be able to effectively use the kit.

10 words:
1.     Knowledge:
- acquaintance with facts, truths, or principles, as from study or investigation; general erudition.
- familiarity or conversance, as with a particular subject or branch of learning.
2.     Safety:
- the state of being safe; freedom from the occurrence or risk of injury, danger, or loss.
- the quality of averting or not causing injury, danger, or loss.
3.     Effective:
- adequate to accomplish a purpose; producing the intended or expected result.
4.     Separate:
- to keep apart or divide, as by an intervening barrier or space: to separate two fields by a fence.
- to put, bring, or force apart; part: to separate two fighting boys.
- to set apart; disconnect; dissociate:
5.     Assurance:
- full confidence; freedom from doubt; certainty.
Prepared:
- properly expectant, organized, or equipped; ready
7.     Decontaminate:
- to make (an object or area) safe for unprotected personnel by removing, neutralizing, or destroying any harmful substance, as radioactive material or poisonous gas.
to make free of contamination; purify.
8.     Inform:
to give or impart knowledge of a fact or circumstance to.
- to supply (oneself) with knowledge of a matter or subject.
9.     Proper:
- adapted or appropriate to the purpose or circumstances; fit; suitable
- properly (adverb) Informal . Thoroughly; completely.
10.   Instruction:
- knowledge or information imparted.








6.    


My target audience is for people who are prepared for everything.  They like to know as much as possible and be ready for any situation possible.  Someone from this target market may be somewhat obsessive compulsive and like things done right the first time.  A competitor would be Nukepills.com

Resources:







Slogans:
  • Have the know how
  •  One step at a time
  • 1,2,3 to clean
  • Steps to safety
  • Step by step safety


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