Campaign

Commercial Ad

Hierarchy:

4 images/BOOM,WHOOSH, SWISH

Kit

Have the Power

Branding Ad
Hierarchy:

BOOM, ZAP, ZING

The Source of Power

Image

Text

Wholesale Ad

Hierarchy:

Title

Kit

Chaching

Text 

Image

Nuclear Kit Roughs

Concept Deux

I have come up with a new concept.  Instead I will be creating a persuasive ad that if geared towards comic book fans.  When they see the ad I want them to feel as though the kit will give them the power to save lives.  It will show them that they can have an ability just like the superheroes they read about.

10 words:

Power

Force, ability, authoritative

Protect

Guard, barrier, block, opposition, defend

Prepared

Plan, control, precaution, useful, understanding, awareness

Strength (inner strength)

Capability, control, mentality

Courage

Brave, guts, confidence

Heroic

Lead, bold

Serve

Perform, operate, supply, fulfill, provide

Special

Unique, Different, standout

Decontaminate

Clean, sanitize, wash, sterilize, pressure, heat, filter, rid, discard

Safety

Protection, security, awareness, content, peace

Slogans:

• 1.     The ability of safety
• 2.     The ability of decontamination
• 3.     Decontamination superpower
• 4.     The New Superpower: Decontamination
• 5.     Gain the power to decontaminate.
• 6.     Gain your power of nuclear safety.
• 7.     Become a hero.
• 8.     Join the heroes.
• 9.     Have no fear the superkit is here.
• 10. The power to fight radiation.
• 11. Have the power
• 12. Boom, Whoosh, Swish
• 13. Boom, Whoosh, Swish. Have the Power

Further with words

Knowledge:

• Skill- ability-movement/motion-action
• Comprehension
• Education- study, expertise-background
• Understanding

Separate

• distance-space-freedom
• barrier-block-opposition
• divide-part/break-pieces
• pull-disconnect
• remove-eliminate-gone

Usage

• procedure-method-plan-steps
• utilization-handling/operation-contol-practice/precaution

Sterilize

• pressure/heat-red/steam
• purify-filter-strainer
• disinfect-sanitation-wash/soap/antibacterial

Effective

• persuasive
• efficient-beneficial-positive
• potent-powerful/dominant/strength

Inform

• advice-guide
• communicate-tell-pass
• supply-provide/contribute

Assurance

• Confidence-certain/courage
• Guarantee-commitment-bond

These are some more slogan ideas:

- Be the expert

- Have the expertise

- Know what's next

- Have/know the plan

Brainstorming for the nuclear survival kit

The concept for my nuclear survival kit is for it to be informative.  I want to list the step of the instructions out for kit holders/possible kit holders.  I want the public to fully understand the use of the kit so if they do need to put it to use they know the proper way.  Under stress they will be able to effectively use the kit.

10 words:

1.     Knowledge:

- acquaintance with facts, truths, or principles, as from study or investigation; general erudition.

- familiarity or conversance, as with a particular subject or branch of learning.

2.     Safety:

- the state of being safe; freedom from the occurrence or risk of injury, danger, or loss.

- the quality of averting or not causing injury, danger, or loss.

3.     Effective:

- adequate to accomplish a purpose; producing the intended or expected result.

4.     Separate:

- to keep apart or divide, as by an intervening barrier or space: to separate two fields by a fence.

- to put, bring, or force apart; part: to separate two fighting boys.

- to set apart; disconnect; dissociate:

5.     Assurance:

- full confidence; freedom from doubt; certainty.

Prepared:

- properly expectant, organized, or equipped; ready

7.     Decontaminate:

- to make (an object or area) safe for unprotected personnel by removing, neutralizing, or destroying any harmful substance, as radioactive material or poisonous gas.

- to make free of contamination; purify.

8.     Inform:

- to give or impart knowledge of a fact or circumstance to.

- to supply (oneself) with knowledge of a matter or subject.

9.     Proper:

- adapted or appropriate to the purpose or circumstances; fit; suitable

- properly (adverb) Informal . Thoroughly; completely.

10.   Instruction:

- knowledge or information imparted.

6.    

My target audience is for people who are prepared for everything.  They like to know as much as possible and be ready for any situation possible.  Someone from this target market may be somewhat obsessive compulsive and like things done right the first time.  A competitor would be Nukepills.com

Resources:

http://www.americanfamilysafety.com/emergency-preparedness/index.php?pagename=nuclear-preparedness

http://www.nuclearhealth.org/

http://safetycentral.com/nucpowplanem.html

http://www.fema.gov/hazard/nuclear/index.shtm

http://www.nrc.gov/about-nrc/emerg-preparedness.html

http://www.nukepills.com/docs/FEMA_Nuclear_War_Survival.pdf

http://www.ready.gov/america/index.html

Slogans:

• Have the know how
•  One step at a time
• 1,2,3 to clean
• Steps to safety
• Step by step safety

Redo

This is the second version of my freakshow ad.  I broke up the text into sections instead of having a complete paragraph at the bottom of the page.  I added the purple as a complementary color and enlarged the image of the two headed skeleton.

Thinking about the freak

These images contain elements of different roughs combined.

My roughs for the Venice Beach Freakshow.  I wanted to incorporate the eye and question mark images from the exterior of the building.  Also, the image of the eye goes along with my slogan: Eye catching, eye stopping. I can't look away.