Thursday, June 9, 2011

Campaign

Commercial Ad

Hierarchy:
4 images/BOOM,WHOOSH, SWISH
Kit
Have the Power
Branding Ad
Hierarchy:
BOOM, ZAP, ZING
The Source of Power
Image
Text


Wholesale Ad

Hierarchy:
Title
Kit
Chaching
Text 
Image

1 comment:

  1. LAYOUT 1: This is a great advertisement. I am very engaged with the way you went through your process of creating the Advertisement. You made a collage and then traced the image - this looks more like a regular comic book technique which, works well with your target market. To take it a little further perhaps could have merged a few computer gradients. Good narrative and the kit is the most prominent.
    LAYOUT 2: good work. This is probably the least worked through of the adverts, Your layout is a bit problematic, the words come forward, but the top box seems to be in competition. There is movement down the page but it is a little confusing, Perhaps there could have been some variety in approach to either the text or the words – some illustration to connect the advertisements.
    LAYOUT 3; This is an interesting image. I think if you had another week you could have pushed through the composition so that there is more continuity in the layout . You have collaged the imagery and now you needed to push your technique so that it becomes as cohesive as the first image.
    IDEA / Slogan: Nice idea using the words as alliteration. You have really started to get the content in line with the target market. You took a huge leap into the word of comic book and I feel this has pushed you technique. Congratulations

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