Concept Deux

I have come up with a new concept.  Instead I will be creating a persuasive ad that if geared towards comic book fans.  When they see the ad I want them to feel as though the kit will give them the power to save lives.  It will show them that they can have an ability just like the superheroes they read about.

10 words:

Power

Force, ability, authoritative

Protect

Guard, barrier, block, opposition, defend

Prepared

Plan, control, precaution, useful, understanding, awareness

Strength (inner strength)

Capability, control, mentality

Courage

Brave, guts, confidence

Heroic

Lead, bold

Serve

Perform, operate, supply, fulfill, provide

Special

Unique, Different, standout

Decontaminate

Clean, sanitize, wash, sterilize, pressure, heat, filter, rid, discard

Safety

Protection, security, awareness, content, peace

Slogans:

• 1.     The ability of safety
• 2.     The ability of decontamination
• 3.     Decontamination superpower
• 4.     The New Superpower: Decontamination
• 5.     Gain the power to decontaminate.
• 6.     Gain your power of nuclear safety.
• 7.     Become a hero.
• 8.     Join the heroes.
• 9.     Have no fear the superkit is here.
• 10. The power to fight radiation.
• 11. Have the power
• 12. Boom, Whoosh, Swish
• 13. Boom, Whoosh, Swish. Have the Power